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Dual Protection: Combining EU Trademark and EU Design for Your Logo

In today's competitive business landscape, it's vital to ensure your brand's identity is well-protected. One powerful strategy to achieve this is by registering your logo under both EU trademark and design protections, providing comprehensive coverage for your intellectual property. This dual protection approach offers a range of advantages, including enhanced enforcement capabilities, market exclusivity, flexibility in legal remedies, and long-term value. Let's delve into these benefits and understand why combining EU trademark and EU design protections is a smart move for your logo and brand.

Dual Protection:

Registering your logo under both EU trademark and EU design protections provides comprehensive coverage, ensuring that your brand is protected from potential infringement on multiple levels. While a trademark protects the distinctiveness of your logo, a design registration safeguards its aesthetic features, giving you robust intellectual property rights.

Enhanced Enforcement:

With both trademark and design protections in place, you have a stronger legal foundation to enforce your rights against infringers. In case of disputes, having dual protection increases the likelihood of a favorable outcome, as you can assert your rights under both legal frameworks.

Market Exclusivity:

By registering your logo as both a trademark and a design, you solidify your market position and deter competitors from copying or imitating your branding. This exclusivity enhances your brand's reputation and helps establish a unique identity in the marketplace. EU Design is not limited to classes and services and covers the design of the product across industries. Such broad protection does not apply to trademark.

Flexibility in Legal Remedies:

In the event of infringement, dual protection offers flexibility in choosing legal remedies. Depending on the specific circumstances of the case, you may decide to pursue remedies under either trademark or design law, or both, providing you with multiple avenues for legal recourse.

Long-term Value:

Registering your logo under both EU trademark and design protections is a strategic investment in your brand's future. While the initial costs may be higher (it is valid mainly to EU trademark which has a higher oficial EUIPO fees), the long-term benefits of comprehensive protection, enhanced enforcement capabilities, and market exclusivity can outweigh the costs, ultimately contributing to your brand's growth and success.

Trust to secure your logo with both EU trademark and design protections, maximizing your intellectual property rights and safeguarding your business's future. Our team of experienced professionals will guide you through the process, ensuring your logo receives the robust coverage it deserves. Invest in your brand's long-term success today by visiting and scheduling a consultation to discuss our dual protection services. Strengthen your brand's identity and enjoy peace of mind knowing your logo is well-protected.

This is a condensed version of complex topics and should not be used as a substitute for legal counsel.



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